Page 7 - Securian Financial - 2020 Annual Report
P. 7

INDIVIDUALS AND FAMILIES
Providing solutions
that help put
family first
From the everyday moments to major milestones, we understand that our customers’ most valuable asset is family—however they define it. That’s why we provide life insurance, annuities and wealth management solutions that help them continue putting family first.
   SERVICE EXCELLENCE
$1.1B
GAAP benefits provided
96%
Individual life insurance customer retention,
based on insurance in force
94%
Individual annuity customer retention, based on assets
BUSINESS RESULTS
800,000 $10.3B
Individual annuity assets under management7
$43.5B
Securian Financial Network assets under administration8
$279M
CUSTOMERS SERVED
More than
Individual life insurance direct premiums
7. Annuity assets reflect the current contract value of the annuity contracts.
8. The amount of assets under administration does not include proprietary retirement plan assets.
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